A Digital Marketing contract, also known as a service contract with Community Manager or SEO, in practice is a service contract that as such in Colombia is not expressly regulated, which is why it should be made clear that its clauses are composed within the limits that commercial contracting allows and in its essence is governed by the rules of a mandate that in this case would be commercial.
Through this type of contract, the community manager (contractor) undertakes to provide advertising services that normally include all or some of the following obligations, depending on the type of contract in each case, as follows:
- Content generation and account management in social networks
- Implementation of advertising guidelines in social networks and google adwords
-Plan and strategy for brand positioning and products
-Research of market and analysis of digital competence.
-Implementation of the email marketing strategy
-Implementation of SEO strategy for websites
-Management of the base of generated leads
-Administration of the YouTube channel, Blogger, Facebook, Instagram etc
-Administration and update of ecommerce (virtual store)
-Administration of customer service in digital
Sometimes this type of contracting can include the creation and design of the website where the digital marketing implementation will be developed.
Also sometimes this type of contracting may include the monetization of the website.
This type of service provision is contracted for an average time of six months.